Fitness First is the largest privately owned health club group in the world. It consists of more than 360 Fitness First clubs worldwide reaching just over 927,000 members in 16 countries.
The first Fitness First club opened in 1993 in Bournemouth as a squash club. In 2000 the 100th club opened in Cologne, Germany, and expanded throughout Asia and 11 clubs in Australia.
Fitness First has a range of different products and services including BodyFirst, Group Fitness Classes, Personal Training,
Team Workouts, cardio machines, and operates annual New You Achievement Awards to recognise the progress of members.
Fitness First is also the company behind International Fitness Week which takes place each February.
Initiatives in 2009 have included the launch of Strictly Fit in conjunction with BBC Worldwide, a low impact aerobics group class open to members and non-members.
The company opened the concept club ‘The Zone’ in Australia in 2013 and invested £77.5 million in club upgrades.
In 2014, Fitness First launched their Global Rebrand and opened ‘BEAT’; a heart rate based training micro gym in London, and their $7 million flagship Australia club in Melbourne the same year.